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conSens-Tools
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Classic Methods |
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Strategy- and Fundamental-Research
- conSensTrends4Brands© »
- Explorative Basic Analysis
- Segmentation Studies
- conSens Motive&Use-Scenario© »
- conSens EthnoInsights© »
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Qualitative Methods
- Creative Workshops
- (Semi-) Structured Interviews
- In-depth Interviews
- Focus Groups
- Mini In-depth-Groups
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Innovations Research
- conSens – The Factory for Innovations©
- Innovation Potentials
- Brand-Extension-Potentials
- Line-Extension-Potentials
- conSens ConceptTuner© »
- elaboration and developing of
positioning concepts with Consumers
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Ethnographic Methods
- Diaries
- Scrap-Books
- Participant Observation
- Accompanied Shopping
- Home-Use-Tests
- Useability-Labs
- Critical-Incident-Technique
- Mystery Shopping
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Testing and Evaluation
Test and evaluation of
Marketing-Mix-Elements:
- conSens CONCEPT©
- Screenings (z.B. Scribbles, Animatics,
Moodboards)
- Product©
- conSens PACKage Tools© »
- conSens brAnD-PreTest© »
- conSens Name&Claim©
- conSens PriceOptimizer© »
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Quantitative Methods
- Face-to-Face-Interviews
- Studio
- In-home
- Home Use Test
- CAPI-Interviews
- WAPI/CAWI-Interviews
- CATI-Interviews
- Paper&Pencil-Interviews
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Online-Research:
ConSens WebTools©
- Slice-of-life-Diaries+Scrap-Books
- Co-CreationLab
- conSens Concept-Tuner©
- Concept-Screener
- Chats
- Forums/Bulletin Boards
- WebConjoint
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Technical Approaches and
Special Solutions
- Eye-Tracking Analysis
- Tachistoscope Tests
- Conjoint Analysis
- Repertory-Grid-Tests
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Controlling
conSens brAnD-TRACKer© (continuous
check of brand positioning)
- Controlling of Marketing-Mix effectiveness
- Advertising
- Packaging
- Product
- Price
- Disruptive-Factor Analysis
- Customer Satisfaction-Studies
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Consulting and Client-Tools
- Client-Workshops
- Brand-Status-Workshops
- SWOT-Workshops
- Innovations-Workshops
- Consumer Days
- Strategy-Developement
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conSens