STRATEGY- AND FUNDAMENTAL RESEARCH Market analysis, competitor analysis, customer relationship measurement, client segmentation, conSens The Factory for Innovation©, BALANCED BRAND CARD© HUMAN RESSOURCES Staff satisfaction measurement (staff commitment, personnel development potential, etc.) |
OPERATIONS Product test, usability-test, advertising, Mystery-Shopping, pre-testing of advertisement media and drafts/conceptual designs CONTROLLING Post-testing of advertising activities (ad-campaigns, etc.), effectiveness measuring for direct marketing-campaigns (marketing, promotion, etc.) |