Determine efficient motives,
benefits and key triggers with accuracy
benefits and key triggers with accuracy
conSens Motive&Use - Scenario©
Underlying and mostly unconsciously effective consumer motives and benefit expectations can be uncovered through role-playing games and simulated usage scenarios.
With creativity techniques and projective-associative methods, barriers of verbalization and expression can be removed.
Decipher the key triggers for your products and brands!
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