Identify the factors for success at the Point of Sale
conSens – ShopperInsights©
Brands and their assertiveness tested and further developed at the P.O.S.!
This method is based on approaching the purchase decision situation at the P.O.S. right there is where brands have to succeed every day in their competitive environment and have to prove their strength regarding their impact, product understanding, attractiveness and buying interest.
Shopper-Insights for brand success at the P.O.S.!