Innovative approaches for qualitative
and quantitative online research
conSens WebTools©
Consequent use of important advantages from qualitative online methods: Authenticity and approaches close to reality - open and unbiased responses! Diaries, scrap-books and forums/bulletin boards serve for reflection and association of e.g. products or concepts to the usage routines of the everyday consumer behavior.
"Best of both worlds": By combining online- and offline approaches, the result quality can often be increased!
Optimal use of specific strengths provided by innovative online tools! |