Activities and contributions
Here you can find articles in trade press and publications by conSens to current topics and news from the institute.
For any questions or feedback please contact Peter Vinke
peter.vinke@consens-forschung.de.
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Publications
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Brand Experience Research Witness how consumers experience your brand!
Peter Vinke in planung&analyse Heft 2/2012
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Establishing and maintaining very close and above all, long-lasting client- and brand relations are crucial for the permanent success of a company. With Brand Experience Research, a research approach is introduced that looks at consumer-brand-connections, while considering brand experience, as vital brand success factor, in a holistic way and from a new perspective. In doing so, a variety of qualitative and quantitative research methods are demonstrated and discussion will take place regarding their contribution to the development of brand experience strategies.
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