Activities and contributions
Here you can find articles in trade press and publications by conSens to current topics and news from the institute.
For any questions or feedback please contact Peter Vinke
peter.vinke@consens-forschung.de.
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Publications
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ShopperInsights© Peter Vinke in planung&analyse Heft 2/2011
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For many brands, presentation at the P.O.S. is often the central communication platform to the customer. As a result, it is an important factor for brand success overall. With the "Shelf Simulation Approach" a experimental shopper-research-tool is being presented, that, based on the P.O.S. brand perception funnel model, enables examining and defining the brand success dimensions having an effect at the P.O.S. - even before product launch.
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