Activities and contributions
Here you can find articles in trade press and publications by conSens to current topics and news from the institute.
For any questions or feedback please contact Peter Vinke
peter.vinke@consens-forschung.de.
Have fun reading!
Publications
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RESEARCH BOUTIQUE for vegan markets WHY MARKET RESEARCH FOR VEGAN PRODUCTS IS SO IMPORTANT TODAY
Current flyer 03/23 Download pdf > |
Many vegan markets are already well developed and occupied. Thus, new players or brands must clearly differentiate themselves from the competition and do better.
This requires understanding the expectations of potential target groups in terms of product quality, pricing, design language and distribution channels, and above all, knowing one's competitors.
This requires understanding the expectations of potential target groups in terms of product quality, pricing, design language and distribution channels, and above all, knowing one's competitors.
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